Campaign · Mass Tort Glossary
The ratio of revenue (or case value) generated to advertising dollars spent. In mass tort advertising, ROAS is best calculated using projected per-case settlement value rather than immediate revenue, since cases take 2–5 years to resolve. A campaign with $1,000 cost-per-case and a projected $50,000 settlement value represents a 50:1 ROAS before attorney fee splits and litigation costs.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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