Intel · Mass Tort Glossary

Bradford Hill Criteria

A set of nine epidemiological criteria used to evaluate whether an observed association between an exposure and a disease is likely causal. Applied in mass tort causation analysis to score scientific evidence linking a defendant product to plaintiff injuries. Criteria include strength of association, consistency, specificity, temporality, biological gradient, plausibility, coherence, experiment, and analogy.

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The language of mass tort advertising

This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.

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