Legal · Mass Tort Glossary
An individual who asserts they were harmed by a defendant's product, drug, device, or conduct, and who may be eligible to participate in mass tort litigation. The term is preferred in advertising contexts over "plaintiff" because not all claimants will ultimately file suit — many resolve through settlement before formal litigation.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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