Legal · Mass Tort Glossary
A law firm that represents injured individuals (plaintiffs) against corporations, manufacturers, or other defendants in personal injury, mass tort, or class action litigation. Plaintiff firms operate on contingency — they are paid a percentage of the settlement or verdict only if the client recovers — which makes efficient claimant acquisition a core business function.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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