Campaign · Mass Tort Glossary
Also known as: CAPI
Meta's server-side event tracking system that sends conversion data directly from a server to Meta, bypassing browser-based pixel limitations caused by ad blockers and iOS privacy changes. CAPI is essential for accurate optimization in mass tort campaigns, where claimant privacy concerns and health-related browsing create higher rates of tracking signal loss than in typical consumer verticals.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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