Campaign · Mass Tort Glossary
A tracked user action on a landing page or intake form that fires a signal to Meta's advertising platform for optimization and reporting. In mass tort campaigns, custom pixel events are configured to fire at meaningful qualification stages — form start, form completion, phone call initiation — enabling Meta's algorithm to optimize for claimants who progress beyond initial inquiry. Pixel events are supplemented by Conversions API for server-side tracking.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
Browse the full glossary