Campaign · Mass Tort Glossary
An integrated approach to claimant acquisition that encompasses every stage from initial ad impression through signed retainer delivery. Full-funnel management includes creative development, media buying, landing page optimization, intake operations, e-signature, and case quality monitoring. The alternative — fragmented vendors at each funnel stage — typically results in attribution gaps, cost inflation, and quality degradation.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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