Business · Mass Tort Glossary
An agency compensation structure in which the agency earns a fixed percentage of total media spend managed, with no markup on leads, no cost-per-case inflation, and full pass-through of media costs to the client. The management fee model aligns agency incentives with client outcomes — the agency grows revenue only when the client scales successful campaigns. MTAA charges a transparent 15% management fee with no lead markups.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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