Intake · Mass Tort Glossary
The specific qualifying requirements a claimant must meet to be accepted into a mass tort campaign as a signed retainer. Criteria are set by the national litigation firm and typically include product use confirmation, injury type and severity thresholds, exposure duration minimums, and statute of limitations eligibility. Intake criteria directly determine campaign economics — tighter criteria produce higher-value cases but lower conversion rates.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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