Intake · Mass Tort Glossary
A sequential intake qualification process in which claimants are screened through a series of progressive filters — exposure confirmation, injury threshold, diagnosis verification, SOL check — with disqualified claimants exiting at each stage. Waterfall qualification balances thoroughness against conversion rate: too many early-stage disqualifiers drive up CPL; too few drive up cost-per-signed-retainer through downstream rejections by the litigation firm.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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