Business · Mass Tort Glossary

Lead Markup

The practice by some mass tort marketing vendors of charging law firms more per lead than the underlying media cost, pocketing the spread as undisclosed profit. Lead markup is a primary driver of cost-per-case inflation in the industry and is structurally misaligned with client interests. The transparent 15% management fee model used by MTAA eliminates lead markup entirely.

Related terms

Cost Per Case (CPC)Management Fee Model

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Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.

The language of mass tort advertising

This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.

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