Legal · Mass Tort Glossary
Third-party funding provided to law firms or plaintiffs in exchange for a portion of the eventual settlement or verdict proceeds. In mass tort litigation, litigation finance enables plaintiff firms to fund advertising, intake, and case development costs before receiving settlement proceeds. The cost of litigation finance (typically 20–40% of funded amount) is a significant drag on attorney fee economics that must be modeled into campaign ROI calculations.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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