Campaign · Mass Tort Glossary
The full advertising, intake, and qualification operation deployed to acquire signed claimants for a specific mass tort docket. A tort campaign encompasses creative development, media buying, landing page operation, intake call center, e-signature workflow, and case quality monitoring. Each tort requires a dedicated campaign infrastructure — pixel, creative, intake flow, and qualification criteria — distinct from other active torts in the same firm's portfolio.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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