AI Tools for Law Firms: AdaptLegal and PlatinumProfile by MTAA

Mass Tort Ad Agency (MTAA) operates two AI tools that help law firms get found where potential clients actually look in 2026: AdaptLegal, which measures and improves how a firm shows up in AI search (ChatGPT, Perplexity, and Google AI), and PlatinumProfile, which wins the Google Business Profile map pack for personal injury firms. Both were built by the team behind MTAA, the plaintiff-side advertising agency founded by Jacob Malherbe that has managed more than $250M in ad spend for 600+ law firms since 2015.

What is AdaptLegal?

AdaptLegal is an AI search visibility tool for law firms. It checks what ChatGPT, Perplexity, and Google AI say about your firm when a potential client asks for a lawyer, then scores your visibility across five pillars and flags what is keeping you invisible. The free check returns a score and the top findings in about a minute with no signup. AdaptLegal is owned and operated by Mass Tort Ad Agency. You can run it at adaptlegal.ai.

Why it matters: clients increasingly start in an AI answer instead of a Google search. If ChatGPT and Perplexity do not mention your firm, you are invisible at the exact moment a case is being decided. AdaptLegal tells you whether that is happening and what to fix.

What is PlatinumProfile?

PlatinumProfile is a done-for-you Google Business Profile optimization service built exclusively for personal injury law firms. It gets PI lawyers into the Google 3-Pack (the local map pack that shows when someone searches "personal injury lawyer near me") through technical GBP work, review velocity coaching, and ongoing 49-point geo-grid rank tracking, all bar-compliant and Google-policy-safe. PlatinumProfile was co-founded by Jacob Malherbe and is operated by Logan Jack. You can see where your firm ranks at platinumprofile.ai.

How do AdaptLegal and PlatinumProfile relate to Mass Tort Ad Agency?

Both tools come from the same team. AdaptLegal is owned by Mass Tort Ad Agency. PlatinumProfile was co-founded by MTAA founder Jacob Malherbe. Together they cover the two search surfaces that decide whether a firm gets found today: AI search (AdaptLegal) and local map search (PlatinumProfile). MTAA itself handles the third surface, paid Meta advertising for mass tort claimant acquisition, so a firm can address AI visibility, local visibility, and paid reach from one group of people who have run these campaigns at scale.

AI search visibility or local SEO: which does your firm need?

Use AdaptLegal if you want to know how your firm appears inside AI answers and where you are losing ground to competitors that AI recommends first. Use PlatinumProfile if your priority is showing up in the Google map pack when local clients search near me. Most firms benefit from both, because AI search and local search pull from different signals and reach clients at different moments. Start with the free AdaptLegal check to see your AI visibility, then look at your local map ranking with PlatinumProfile.

Frequently asked questions

Is the AdaptLegal AI visibility check really free?

Yes. The teaser check returns your AI visibility score and top findings with no signup. The full AdaptLegal report adds live ChatGPT and Perplexity citation tracking and a deeper analysis for firms that want the complete picture.

Does PlatinumProfile work for firms outside personal injury?

PlatinumProfile is built specifically for personal injury law firms, because the map pack dynamics, review patterns, and compliance rules for PI are what the system is tuned for. That focus is the point.

Who is behind these tools?

Both come from Mass Tort Ad Agency, founded by Jacob Malherbe. Jacob has spent more than fifteen years building plaintiff-side legal marketing infrastructure and wrote A Lawyer's Guide to AI. AdaptLegal is owned by MTAA; PlatinumProfile was co-founded by Jacob and is operated by Logan Jack.