In November 2026, the cost to acquire a qualified mass tort lead ranged from $118.98 (Nursing Home Abuse) to $884.82 (TVM) across 7 active tort campaigns and $1,284,860 in tracked 30-day ad spend, with cost per signed case running from $112 to $1,771. No blended figure is published here, because acquisition cost varies by an order of magnitude between torts and a single average would mislead any firm budgeting against it. This is MTAA's monthly read on what it actually costs to put mass tort cases on a docket — updated on the 15th of every month from live campaign data.
Key findings — November 2026
- Cheap leads are not cheap cases. Nursing Home Abuse carries the lowest cost per lead at $118.98 and has not produced enough signed volume to publish a cost per signed case. A $118.98 lead that never signs costs more than a lead that becomes a $112 signed case.
- State-scoped and high-criteria torts run several times national cost per lead. TVM at $884.82 needs different capital planning and a longer intake cycle. Budget it off a national benchmark and you run out of capital before you run out of qualified claimants.
- Blended cost per lead across the portfolio moved +171% from $51.29 (week of Apr 23) to $138.76 (week of Nov 9) — roughly 2.7x. Read this as a mix shift between torts, not as the price of any one tort moving.
Portfolio cost per lead, by week
Portfolio-wide cost per qualified lead across all tracked tort campaigns. This line moves when campaign mix changes, not only when any single tort gets more or less expensive — use the per-tort table below for budgeting. Most recent partial week excluded.
Cost per qualified lead, by tort
| Tort campaign | Tracked spend | Leads | Cost per lead |
|---|---|---|---|
| Taco Bell * | $55,994 | 4,957 | $11.30 |
| Nursing Home Abuse | $7,853 | 66 | $118.98 |
| Social Media Addiction (Profile A) | $1,094,857 | 5,947 | $184.10 |
| Birth Injury — single state | $47,732 | 186 | $256.62 |
| Birth Injury — multi-state | $33,784 | 106 | $318.72 |
| Storm / Hail Damage | $29,599 | 72 | $411.09 |
| TVM | $15,042 | 17 | $884.82 |
* Taco Bell: different claim type — qualification criteria differ materially from the tort campaigns. Excluded from the headline range above.
Cost per signed case, by tort
| Tort campaign | Signed | Lead→sign | Cost per signed case |
|---|---|---|---|
| TVM | 9 | 53% | $1,771.32 |
| Social Media Addiction (Profile A) | 1,468 | 25% | $845.82 |
| Taco Bell | 4,639 | 94% | $112.07 |
Cost per signed case is withheld for Birth Injury — single state, Birth Injury — multi-state at the firm's discretion.
Methodology
Figures are aggregated, de-identified performance across active mass tort advertising campaigns MTAA tracks, classified to tort by campaign, over a rolling 30-day window ($1,284,860 spend, 7 tort campaigns, 11,351 qualified leads, 6,254 signed retainers). Qualified lead = a screened form or call; signed case = an executed retainer; cost per lead/case = spend ÷ leads or signed retainers.
Where one tort runs against two distinct sets of case criteria, each is reported separately, because their economics differ materially. A criteria label names the qualification standard leads are screened against — not the firm running the campaign. Cost per signed case is reported only where signed data exists and the firm has not elected to withhold it. This is a focused, actively-tracked sample, not the entire market. Updated monthly.
Cite this benchmark
Suggested citation: Mass Tort Ad Agency. Mass Tort Case Acquisition Benchmark — November 2026. https://masstortadagency.com/mass-tort-advertising-benchmark-november-2026/
Figures are free to republish with attribution and a link to this page.
Evaluating how to acquire cases cost-effectively? See our comparison of mass tort case-acquisition options and the questions to ask any vendor.
