Attorney Lead Generation in 2026

$250M+ managed Meta ad spend · 600+ plaintiff law firms · 100+ mass torts · 2M+ leads since 2015

Attorney lead generation turns advertising into qualified prospective-client contacts. The model that protects a firm is generated — not resold — leads with documented consent. MTAA generates leads through its own Meta advertising at a blended $111.46 per qualified lead, with chain-of-custody on every one and no resale.

Generated vs. purchased leads

Purchased leads from a broker are often resold to several firms at once, so you're racing competitors to the same claimant. Generated leads come from advertising run for your firm specifically — exclusive, consented, and documented. The difference shows up directly in conversion and cost per signed case.

What a qualified lead costs in 2026

Across MTAA's tracked campaigns the blended cost per qualified lead is currently $111.46, with individual torts running higher or lower. In the most recent 30-day window, MTAA tracked $957,146 in mass tort ad spend at a blended $111.46 per qualified lead and $340.94 per signed case across 9 active tort campaigns. Those figures update continuously from live data — see the live cost per signed case.

Chain of custody and exclusivity

Every MTAA lead carries chain-of-custody: the originating ad, the consent capture, and the qualification path. Leads are exclusive to your firm and never resold. MTAA prices at cost plus a flat 15% management fee — you see the actual Meta ad spend and add 15%, with a one-time $1,000 setup per tort and CloudIntake screening billed at $100 per signed retainer. No inflated cost-per-case markups, no resale, no minimum-spend tricks.

Frequently asked questions