Attorney Lead Generation in 2026

$250M+ managed Meta ad spend · 600+ plaintiff law firms · 100+ mass torts · 2M+ leads since 2015

Attorney lead generation turns advertising into qualified prospective-client contacts. The model that protects a firm is generated — not resold — leads with documented consent. MTAA generates leads through its own Meta advertising at a blended $43.36 per lead, with chain-of-custody on every one and no resale.

Generated vs. purchased leads

Purchased leads from a broker are often resold to several firms at once, so you're racing competitors to the same claimant. Generated leads come from advertising run for your firm specifically — exclusive, consented, and documented. The difference shows up directly in conversion and cost per signed case.

What a qualified lead costs in 2026

Across MTAA's tracked campaigns the blended cost per lead is currently $43.36, with individual torts running higher or lower. See the market data for observed campaign benchmarks and their methodology. Results vary; cost per signed retainer is not guaranteed.

Chain of custody and exclusivity

Every MTAA lead carries chain-of-custody: the originating ad, the consent capture, and the qualification path. Leads are exclusive to your firm and never resold. The minimum campaign budget is $25,000, including all fees, with no fixed spending timeline. Pricing is actual Facebook and Instagram ad spend plus a 15% management fee, a one-time $1,000 setup fee per tort, and $100 per signed retainer when CloudIntake is used. The management fee is earned only as advertising money is spent. Unspent client funds can be refunded at any time for any reason, after accounting for fees already earned or owed.

Frequently asked questions