Facebook Ads Management for Law Firms
$250M+ managed Meta ad spend · 600+ plaintiff law firms · 100+ mass torts · 2M+ leads since 2015
MTAA manages Facebook and Instagram campaigns for plaintiff law firms end to end — creative, landing pages, media buying, compliance and optional intake — at actual Meta spend plus a 15% management fee. Meta Business Partner, $250M+ managed since 2015, currently at a blended $43.36 per lead and $60.39 per signed case across 8 active tort campaigns. New to the channel? Start with our guide to Facebook ads for lawyers; this page covers the service itself.
Why Meta works for plaintiff firms
Most people who qualify for a mass tort aren't searching Google for it — they don't know a case exists. Facebook and Instagram surface the opportunity to the right audience by behavior and demographics, which is why Meta consistently beats search on cost-per-case for volume torts.
What Facebook ads for lawyers cost in 2026
Cost varies by tort and competition. Across MTAA's tracked campaigns, qualified leads currently blend to $43.36 and signed cases to $60.39, with per-tort case cost ranging $106 to $1,225. See the market data for observed campaign benchmarks and their methodology. Results vary; cost per signed retainer is not guaranteed.
Compliance
Legal advertising on Meta has to satisfy Meta's advertising policies (including its personal-attribute rules) and each state's bar rules on attorney advertising, and every lead needs documented consent. The attorney approves every disclaimer, image and landing page before launch; MTAA handles the policy posture and documents chain-of-custody on every lead. The minimum campaign budget is $25,000, including all fees, with no fixed spending timeline. Pricing is actual Facebook and Instagram ad spend plus a 15% management fee, a one-time $1,000 setup fee per tort, and $100 per signed retainer when CloudIntake is used. The management fee is earned only as advertising money is spent. Unspent client funds can be refunded at any time for any reason, after accounting for fees already earned or owed.
Frequently asked questions
How much do Facebook ads for lawyers cost?
It depends on case type, but across MTAA's tracked tort campaigns qualified leads currently average a blended $43.36 and signed cases $60.39. You pay the Meta spend plus a flat 15% management fee.
Are Facebook ads compliant for law firms?
Yes, when run correctly. Legal ads must satisfy Meta's advertising policies and state bar advertising rules; the attorney approves every asset, and MTAA manages the policy posture and documents consent and chain-of-custody on every lead.
What is a good cost per lead on Facebook for lawyers?
It varies by tort. MTAA's current blended cost per lead is $43.36, though individual torts run higher or lower.
Facebook vs Google Ads for law firms — which is better?
For mass tort and high-volume PI, Facebook and Instagram usually win on cost per signed case because they reach claimants who aren't actively searching. Search suits high-intent, lower-volume niches.