Personal Injury Marketing in 2026
$250M+ managed Meta ad spend · 600+ plaintiff law firms · 100+ mass torts · 2M+ leads since 2015
Personal injury marketing competes for some of the most expensive keywords in all of advertising, so winning firms shift from costly search clicks to Meta advertising measured on signed cases. MTAA runs PI and mass tort campaigns on Facebook and Instagram at cost-plus-15%, currently tracking a blended $43.36 per lead and $60.39 per signed case.
Why personal injury is so competitive
PI search terms are among the priciest clicks anywhere because every firm in a market bids on them. That makes a pure pay-per-click strategy a margin trap. The workaround is paid social: Facebook and Instagram reach injured claimants by behavior at a fraction of search cost.
Cost per lead vs. cost per signed case in PI
PI campaigns generate lots of leads, but not all convert. Judging spend on cost per lead hides the truth; cost per signed case is what matters. Across MTAA's tracked campaigns that currently blends to $60.39. See the live figure.
Intake speed wins PI
In personal injury, the firm that contacts a claimant first usually signs them. MTAA pairs media with CloudIntake so qualified leads are worked fast, with bilingual coverage and documented chain-of-custody. The minimum campaign budget is $25,000, including all fees, with no fixed spending timeline. Pricing is actual Facebook and Instagram ad spend plus a 15% management fee, a one-time $1,000 setup fee per tort, and $100 per signed retainer when CloudIntake is used. The management fee is earned only as advertising money is spent. Unspent client funds can be refunded at any time for any reason, after accounting for fees already earned or owed.
Frequently asked questions
How much does personal injury marketing cost?
Search-based PI marketing is expensive per acquisition; Meta is far cheaper. On MTAA's model, qualified leads currently blend to $43.36 and signed cases to $60.39.
Is PPC or social better for personal injury?
For volume PI and mass tort, social (Facebook/Instagram) typically wins on cost per signed case. Search works for high-intent, lower-volume niches but at much higher click costs.
What is a good cost per signed PI case?
It varies by case type and market. Across MTAA's tracked tort campaigns, cost per signed case currently runs $106 to $1,225, blending to $60.39.
Can a small PI firm compete?
Yes — Meta budgets scale, so a smaller firm can start focused and grow as signed cases justify more spend, without out-bidding everyone on search.