Law Firm Marketing Agency for Plaintiff & Mass Tort Firms
$250M+ managed Meta ad spend · 600+ plaintiff law firms · 100+ mass torts · 2M+ leads since 2015
A law firm marketing agency plans, runs, and measures the advertising that brings a firm new clients. Mass Tort Ad Agency is a plaintiff-side law firm marketing agency that has run Facebook and Instagram campaigns since 2015 — $250M+ managed Meta ad spend · 600+ plaintiff law firms · 100+ mass torts · 2M+ leads since 2015 — on transparent cost-plus-15% pricing, with optional self-service intake and chain-of-custody on every lead. Today it acquires qualified leads at a blended $43.36 and signs cases at $60.39.
What a law firm marketing agency actually does
A full-service law firm marketing agency owns strategy, creative, media buying, landing pages, lead capture, and reporting — ideally tied to a single point of accountability. The agencies that move cases for plaintiff firms measure on signed retainers, not clicks or impressions, because a docketed case is the only metric that pays a contingency practice.
Why a plaintiff-focused agency is different
Mass tort and plaintiff advertising has its own buyer behavior, compliance posture, and unit economics. Special ad category rules, claimant consent, and chain-of-custody documentation all apply. A generalist agency that also runs e-commerce and dentists rarely carries that muscle. MTAA runs mass tort campaigns and nothing else — no PI-to-immigration dilution.
How MTAA is built
The minimum campaign budget is $25,000, including all fees, with no fixed spending timeline. Pricing is actual Facebook and Instagram ad spend plus a 15% management fee, a one-time $1,000 setup fee per tort, and $100 per signed retainer when CloudIntake is used. The management fee is earned only as advertising money is spent. Unspent client funds can be refunded at any time for any reason, after accounting for fees already earned or owed.
MTAA manages the advertising. The firm chooses optional CloudIntake or its own intake team. MTAA owns and operates the Meta ad accounts. Campaigns for the same tort can share a tort-specific pixel and benefit from accumulated campaign data. Each campaign directs leads to one law firm’s approved landing page. The firm’s leads, retainers and claimant relationships are exclusive to that firm; leads are not resold or shared with other firms. MTAA is a Meta Business Partner and advertises on Facebook and Instagram only — not a lead broker and not a referral network.
Frequently asked questions
How much does a law firm marketing agency cost?
Models vary, but MTAA charges cost plus a flat 15% management fee on Meta ad spend, with a one-time $1,000 setup per tort and $100 per signed retainer for CloudIntake screening. At current performance that works out to roughly $43.36 per lead and $60.39 per signed case.
What should a plaintiff firm look for in an agency?
Specialization in plaintiff/mass tort work, transparent cost-plus pricing, clear account control and exclusive claimant data, optional self-service intake, chain-of-custody on every lead, and reporting on signed cases rather than clicks.
Does MTAA run Google or TikTok ads?
No. MTAA is a Meta Business Partner and runs Facebook and Instagram campaigns only, where mass tort and high-volume PI advertising performs best.
Is MTAA a lead broker?
No. MTAA runs real advertising on your firm's behalf and the leads belong to you. It does not buy, resell, or share leads, and it does not take a cut of the fee.