Law Firm Marketing Agency for Plaintiff & Mass Tort Firms
$250M+ managed Meta ad spend · 600+ plaintiff law firms · 100+ mass torts · 2M+ leads since 2015
A law firm marketing agency plans, runs, and measures the advertising that brings a firm new clients. Mass Tort Ad Agency is a plaintiff-side law firm marketing agency that has run Facebook and Instagram campaigns since 2015 — $250M+ managed Meta ad spend · 600+ plaintiff law firms · 100+ mass torts · 2M+ leads since 2015 — on transparent cost-plus-15% pricing, with in-house intake and chain-of-custody on every lead. Today it acquires qualified leads at a blended $111.46 and signs cases at $340.94.
What a law firm marketing agency actually does
A full-service law firm marketing agency owns strategy, creative, media buying, landing pages, lead capture, and reporting — ideally tied to a single point of accountability. The agencies that move cases for plaintiff firms measure on signed retainers, not clicks or impressions, because a docketed case is the only metric that pays a contingency practice.
Why a plaintiff-focused agency is different
Mass tort and plaintiff advertising has its own buyer behavior, compliance posture, and unit economics. Special ad category rules, claimant consent, and chain-of-custody documentation all apply. A generalist agency that also runs e-commerce and dentists rarely carries that muscle. MTAA runs mass tort campaigns and nothing else — no PI-to-immigration dilution.
How MTAA is built
MTAA prices at cost plus a flat 15% management fee — you see the actual Meta ad spend and add 15%, with a one-time $1,000 setup per tort and CloudIntake screening billed at $100 per signed retainer. No inflated cost-per-case markups, no resale, no minimum-spend tricks.
Media buying and intake are both in-house, so when a tort heats up the ads and the screening scale on the same day. Your firm owns the ad account, the pixel, the creative, and the claimant data. MTAA is a Meta Business Partner and advertises on Facebook and Instagram only — not a lead broker and not a referral network.
Frequently asked questions
How much does a law firm marketing agency cost?
Models vary, but MTAA charges cost plus a flat 15% management fee on Meta ad spend, with a one-time $1,000 setup per tort and $100 per signed retainer for CloudIntake screening. At current performance that works out to roughly $111.46 per qualified lead and $340.94 per signed case.
What should a plaintiff firm look for in an agency?
Specialization in plaintiff/mass tort work, transparent cost-plus pricing, firm ownership of the ad account and data, in-house intake, chain-of-custody on every lead, and reporting on signed cases rather than clicks.
Does MTAA run Google or TikTok ads?
No. MTAA is a Meta Business Partner and runs Facebook and Instagram campaigns only, where mass tort and high-volume PI advertising performs best.
Is MTAA a lead broker?
No. MTAA runs real advertising on your firm's behalf and the leads belong to you. It does not buy, resell, or share leads, and it does not take a cut of the fee.