The M Blog
Campaign costs, qualification criteria, intake decisions and litigation updates for attorneys planning mass tort advertising.
Written from MTAA’s experience running Facebook and Instagram campaigns since 2015. Use the guides below to evaluate an agency, understand the costs and prepare a campaign discussion with Jacob Malherbe.
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Have a tort and qualification criteria in mind? Book a call with Jacob Malherbe. Browse the articles below for litigation context and advertising analysis.
The Plaintiff Attorney's Guide to Best Mass Torts to Advertise in 2026 The best mass torts to advertise in 2026 share three common characte…
Read more about Best Mass Torts to Advertise in 2026: C…
The Number Every Plaintiff Firm Should Know Cold Mass tort case acquisition cost is the total spend a plaintiff firm divides by signed reta…
Read more about Mass Tort Case Acquisition Cost in 2026…
The Opportunity (and the Waste) in Mass Tort Lead Generation Right Now Mass tort lead generation is the process plaintiff law firms use to…
Read more about Mass Tort Lead Generation in 2026: Cost…
If you're weighing Broughton Partners for mass tort case acquisition, it's worth comparing your options first. This 2026 guide lines up the…
Read more about Broughton Partners Alternatives: Mass T…
The Revenue You Are Leaving on the Table A mass tort case referral generates revenue for referring firms through contractual fee-sharing ar…
Read more about Mass Tort Case Referral Economics: What…
June 2026 mass tort advertising benchmark: blended cost per lead $111.99, 9 active tort campaigns, $1,033,363 tracked spend.
Read more about Mass Tort Case Acquisition Benchmark —…
The Channel Decision Is Where Mass Tort Campaigns Are Won or Lost Mass tort advertising channels determine the cost-per-retained-client eco…
Read more about Where to Advertise Mass Torts: What Pla…
Plaintiff law firm marketing now accounts for 35-50% of operating costs at growth-stage firms, making channel efficiency and case acquisiti…
Read more about Plaintiff Law Firm Marketing Strategy i…
Most Firms Have No Idea What Their Mass Tort Marketing Is Actually Returning Mass tort marketing ROI is among the most capital-intensive me…
Read more about Measuring Mass Tort Marketing ROI: What…
The Number That Decides Whether Your Mass Tort Portfolio Makes Money Mass tort cost per lead in 2026 ranges from under $100 for commoditize…
Read more about Mass Tort Cost Per Lead Benchmarks in 2…
The Compliance Risk Hiding Inside Your Mass Tort Ad Budget Mass tort advertising compliance governs the legal and ethical standards plainti…
Read more about Mass Tort Advertising Compliance: What…
The Real Opportunity in Mass Tort Right Now Firms that master how to scale a mass tort practice can generate compounding co-counsel revenue…
Read more about How to Scale a Mass Tort Practice in 20…Bring your tort, qualification criteria, intake arrangements and budget. Campaigns start at $25,000 including all fees, with no fixed spending timeline. Every strategy call is with Jacob personally.
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