Social Media Addiction / Lanier
Cost per Lead (30d)
$83.94
Note: Confirmed live by Jacob 2026-07-03 - active spend below $5K/30d auto floor
Market brief
Post-bellwether. Appeal dismissed. Value unresolved. The brief for this tort covers where the litigation stands, the qualification standard, and what would have to go wrong for the inventory to be worth nothing.
30d Spend
$593.3K
Aggregate across 7 qualifying campaigns.
30d Leads
7,068
Total leads in trailing 30 days.
CPSC (30d)
$477
Includes $100 CloudIntake fee per signed retainer.
Trend
Trailing 7 days
Spend$164.5K
Leads1,958
CPL$84.02
CPSC$513
Trailing 30 days
Spend$593.3K
Leads7,068
CPL$83.94
CPSC$477
How this is computed
- Inclusion floor: Each campaign must spend ≥$5,000 in the trailing 30 days to be included.
- CPL: Total ad spend ÷ total leads across qualifying campaigns.
- CPSC: (Total ad spend + $100 per signed × signed retainers) ÷ signed retainers. Reported only when ≥3 signed retainers in window.
- Data window: Trailing 30 days; updated nightly.
- Anonymization: Tort-level only. No individual firms, accounts, or campaigns are disclosed.