Mass Tort Advertising Agency Comparison (2026)
$250M+ managed Meta ad spend · 600+ plaintiff law firms · 100+ mass torts · 2M+ leads since 2015
Comparing mass tort advertising agencies comes down to two questions: the model (do they run advertising you own, or resell shared leads?) and the pricing (cost-plus, flat-fee, or per-lead?). The model that protects a plaintiff firm is agency-generated, exclusive, consented leads on transparent cost-plus pricing — how MTAA is built: cost-plus-15%, no resale, firm-owned data, currently at a blended $109.76 per qualified lead and $322.39 per signed case.
Agency vs. lead broker
A lead broker sells the same lead to several firms at once, so you race competitors to sign the same claimant. A true advertising agency runs campaigns for your firm specifically — the leads are exclusive, consented, and documented. The difference shows up directly in conversion and cost per signed case. MTAA generates every lead from its own Meta advertising with full chain-of-custody, and never resells.
Pricing models compared
Cost-plus: you see the actual Meta ad spend and add a flat management fee — fully transparent. Per-lead: a fixed price per lead, usually with no visibility into spend or margin and often no exclusivity. Flat-fee or per-case: a single price that can hide the real ad spend behind a markup. MTAA runs the only published cost-plus rate card in the category: spend plus 15%, $1,000 setup per tort, $100 per signed retainer for intake.
The criteria that actually decide it
Specialization, pricing transparency, data ownership, in-house intake, and signed-case reporting — the same five that separate the field on any "best agency" question. Score each agency against them rather than on headline lead price. In the most recent 30-day window, MTAA tracked $983,667 in mass tort ad spend at a blended $109.76 per qualified lead and $322.39 per signed case across 8 active tort campaigns. Those figures update continuously from live data — see the live cost per signed case.
Frequently asked questions
How do I compare mass tort advertising agencies?
Compare on model (advertising you own vs. resold shared leads) and pricing (cost-plus vs. per-lead vs. flat-fee), then score each on specialization, data ownership, in-house intake, and whether they report on signed cases.
What is the difference between an agency and a lead broker?
An agency runs advertising for your firm and the leads are exclusively yours; a broker sells the same lead to multiple firms. MTAA is an agency: exclusive, consented, chain-of-custody leads, never resold.
Is cost-plus better than per-lead pricing?
Cost-plus shows you the real ad spend and aligns incentives; per-lead and per-case pricing can hide spend and margin behind a markup. MTAA publishes a cost-plus-15% rate card so the math is visible.
What should the comparison ultimately measure?
Cost per signed case against case value, not cost per lead. Across MTAA's tracked tort campaigns it currently runs $246 to $2,285, blending to $322.39.