In July 2026, the blended cost to acquire a qualified mass tort lead was $118.56, and the blended cost to sign a case was $465.86 across 14 active tort campaigns and $1,863,117 in tracked 30-day ad spend. This is MTAA's monthly read on what it actually costs to put mass tort cases on a docket — updated on the 15th of every month from live campaign data.
Key findings — July 2026
- Blended cost per qualified lead: $118.56.
- Blended cost per signed case: $465.86 (about 14% of qualified leads convert to a signed retainer).
- Cost per lead has moved +67% from $51.29 (week of Apr 23) to $85.50 (week of Jul 13) — roughly 1.7x.
- Acquisition cost varies widely by tort: cost per lead runs from $26.36 (Medical Malpractice) to $3,746.33 (Birth Injury — Nationwide).
Cost per lead, by week
Blended cost per qualified lead across all tracked tort campaigns. Most recent partial week excluded from the headline figure.
Cost per qualified lead, by tort
| Tort | Tracked spend | Leads | Cost per lead |
|---|---|---|---|
| Birth Injury | $518,012 | 3,147 | $164.60 |
| Birth Injury — IL / AZ / PA | $480,090 | 3,448 | $139.24 |
| Birth Injury — IL / MD / MI / MN / PA / TX | $217,273 | 879 | $247.18 |
| Social Media Addiction / Lanier | $122,151 | 2,068 | $59.07 |
| Roblox Social Media Addiction | $107,912 | 962 | $112.17 |
| Sex Abuse / Clergy Abuse | $97,385 | 476 | $204.59 |
| TVM | $66,317 | 959 | $69.15 |
| IEEPA Tariff Refund | $65,436 | 649 | $100.83 |
| Foster Care Abuse | $39,299 | 698 | $56.30 |
| Video Game Addiction / Bullock | $39,047 | 553 | $70.61 |
| Medical Malpractice | $34,161 | 1,296 | $26.36 |
| Birth Injury — Maryland | $33,755 | 243 | $138.91 |
| Hair Relaxer | $31,039 | 333 | $93.21 |
| Birth Injury — Nationwide | $11,239 | 3 | $3,746.33 |
| Blended | $1,863,117 | 15,714 | $118.56 |
Cost per signed case, by tort
| Tort | Signed | Lead→sign | Cost per signed case |
|---|---|---|---|
| Hair Relaxer | 20 | 6% | $1,651.93 |
| TVM | 83 | 9% | $899.01 |
| Social Media Addiction / Lanier | 181 | 9% | $774.87 |
| Video Game Addiction / Bullock | 271 | 49% | $244.09 |
| Blended | $465.86 | ||
Cost per signed case is withheld for Birth Injury, Birth Injury — Nationwide at the firm's discretion and is excluded from the blended figure.
Methodology
Figures are aggregated, de-identified performance across active mass tort advertising campaigns MTAA tracks, classified to tort by campaign, over a rolling 30-day window ($1,863,117 spend, 14 tort campaigns, 15,714 qualified leads, 681 signed retainers). Qualified lead = a screened form or call; signed case = an executed retainer; cost per lead/case = spend ÷ leads or signed retainers. Signed-case data is available for a subset of torts, so cost per signed case is reported only where signed data exists. This is a focused, actively-tracked sample, not the entire market. Updated monthly.
Cite this benchmark
Suggested citation: Mass Tort Ad Agency. Mass Tort Case Acquisition Benchmark — July 2026. https://masstortadagency.com/mass-tort-advertising-benchmark-july-2026/
Figures are free to republish with attribution and a link to this page.
Evaluating how to acquire cases cost-effectively? See our comparison of mass tort case-acquisition options and the questions to ask any vendor.
