Intel · Mass Tort Glossary
One of the four components of the Jacob Score, measuring the stage of a tort's legal development from pre-filing through global settlement. Maturity milestones include: first filed cases, MDL formation, bellwether selection, bellwether verdict, and settlement fund creation. Campaigns launched at optimal maturity — after MDL formation but before bellwether verdicts — typically achieve the best combination of case value and intake economics.
Mass Tort Ad Agency manages claimant-acquisition campaigns built on the concepts in this glossary — transparent cost-plus-15% pricing, in-house CloudIntake qualification, and chain-of-custody on every signed retainer. See the torts we run or book a strategy call.
This glossary is compiled by Mass Tort Ad Agency from 15 years and $250M+ in plaintiff Meta ad spend. Browse the full reference or talk to our team.
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