Mass Tort Advertising Pricing: Cost-Plus vs Per-Case
$250M+ managed Meta ad spend · 600+ plaintiff law firms · 100+ mass torts · 2M+ leads since 2015
The minimum campaign budget is $25,000, including all fees, with no fixed spending timeline. Pricing is actual Facebook and Instagram ad spend plus a 15% management fee, a one-time $1,000 setup fee per tort, and $100 per signed retainer when CloudIntake is used. The management fee is earned only as advertising money is spent. Unspent client funds can be refunded at any time for any reason, after accounting for fees already earned or owed.
Cost-plus advertising
The firm pays actual advertising costs and disclosed fees. MTAA’s fee is 15% of Meta spend, earned as spend occurs. Cost per lead and signed retainer vary; MTAA does not guarantee a cost per case.
Fixed-price leads or cases
A provider may quote a fixed price per delivered lead or case. Evaluate the actual agreement: exclusivity, qualifying criteria, source documentation, replacement terms and what happens when later verification rejects a claimant. A fixed-price quote and a cost-plus campaign allocate cost risk differently.
Compare like-for-like costs
Include advertising, management, setup and applicable intake fees. Compare the same time period and the same definition of a signed or verified case. MTAA does not publish a verified market-wide competitor price multiple.
Remaining funds
Yes. Unspent funds remain the client’s money and may be refunded at any time for any reason, after accounting for fees already earned or owed. There is no fixed timeline for spending the campaign budget.
Public benchmarks
The market page shows observed campaign data using its stated methodology. Benchmarks are not offers, guarantees or predictions of a particular firm’s results.
Discuss a campaign
Book a Call with Jacob Malherbe to review your criteria, budget and intake plan.
Frequently asked questions
How much does a campaign cost?
The minimum campaign budget is $25,000, including all fees, with no fixed spending timeline. Pricing is actual Facebook and Instagram ad spend plus a 15% management fee, a one-time $1,000 setup fee per tort, and $100 per signed retainer when CloudIntake is used. The management fee is earned only as advertising money is spent. Unspent client funds can be refunded at any time for any reason, after accounting for fees already earned or owed.
Does MTAA guarantee a cost per signed case?
No. MTAA charges for actual advertising spend and disclosed fees. Cost per signed retainer varies with the campaign, competition, creative, qualification criteria and intake results. Benchmarks describe observed results and are not fixed-price offers or guarantees.
Can we stop and receive a refund?
Yes. Unspent funds remain the client’s money and may be refunded at any time for any reason, after accounting for fees already earned or owed. There is no fixed timeline for spending the campaign budget.