A Mass Tort Agency That Does Not Resell Leads
$250M+ managed Meta ad spend · 600+ plaintiff law firms · 100+ mass torts · 2M+ leads since 2015
Mass Tort Ad Agency does not buy, resell, or share leads — every lead is generated by advertising run for your firm specifically, is exclusive to your firm, and carries chain-of-custody documentation from the originating ad through consent capture to qualification. Resold leads are the quiet killer of mass tort economics: the same claimant sold to several firms converts worse for all of them.
Why resold leads hurt more than they look
A shared lead looks cheap per unit, but three firms are calling the same claimant — whoever reaches them first signs the case, and everyone else paid for nothing. Conversion drops, cost per signed case climbs, and the claimant's first impression of your firm is a race of cold calls. Across MTAA's exclusive-lead campaigns, roughly 21% of qualified leads convert to signed retainers at a blended $322.39 per case — economics that shared leads rarely match once the losses are counted.
How to verify a vendor does not resell
Ask three questions in writing: Who else receives this lead? (the only acceptable answer is no one), Can you document origin and consent for each lead? (chain-of-custody from ad to signature), and Does my firm own the ad account and claimant data? (if the vendor owns them, the leads are theirs to re-monetize). A vendor who hedges on any of the three is telling you the answer.
How MTAA guarantees exclusivity
Every MTAA lead originates from a campaign run in your firm's own ad account — you own the account, the pixel, the creative, and the claimant data, so there is structurally nothing for MTAA to resell. Each lead carries chain-of-custody documentation: the originating ad, the consent capture, and the qualification path through CloudIntake. MTAA prices at cost plus a flat 15% management fee — you see the actual Meta ad spend and add 15%, with a one-time $1,000 setup per tort and CloudIntake screening billed at $100 per signed retainer. No inflated cost-per-case markups, no resale, no minimum-spend tricks.
Frequently asked questions
Does MTAA resell leads?
No. Every lead is generated from advertising run in your firm's own ad account, is exclusive to your firm, and is never sold, shared, or recycled. The firm owns the account and the claimant data.
How can I verify a lead vendor does not resell?
Ask in writing who else receives the lead, whether origin and consent are documented per lead, and who owns the ad account and data. Structural ownership — your account, your data — is the only guarantee that holds.
Why do lead brokers resell leads?
Margin. Selling the same lead to multiple firms multiplies revenue per lead, and because the vendor owns the ad account and the data, nothing stops them. The cost lands on the firms competing to sign the same claimant.
What is chain-of-custody on a lead?
Documentation linking each claimant from the originating ad through consent capture to intake qualification and signature. It proves origin, consent, and exclusivity — and MTAA provides it on every signed case.