CloudIntake: Mass Tort Intake Without the Call Center
$250M+ managed Meta ad spend · 600+ plaintiff law firms · 100+ mass torts · 2M+ leads since 2015
CloudIntake is Mass Tort Ad Agency's in-house claimant qualification and retainer-execution system — how MTAA runs mass tort intake without a call center. People who respond to an ad land on a page that explains the litigation and its qualifying criteria; those who choose to see if they qualify answer a form built on the firm's signing criteria — one question at a time, typically 20–25 questions. Only claimants who meet criteria are offered the firm's retainer and a HIPAA authorization to read through and e-sign, and the signed package plus the complete questionnaire is delivered to the firm — billed at a flat $100 per signed retainer, with nothing charged for people who don't qualify.
From ad click to signed retainer, step by step
1. Ad → landing page. Every ad sends people to a landing page that explains the litigation and states the qualifying criteria up front. People who recognize they don't fit self-select out before a form ever appears — which is the point.
2. One question at a time. Prospects who choose to see if they qualify get a form built from the retaining firm's actual signing criteria — injury, product usage, dates, jurisdiction, whatever that litigation requires. Most torts run 20–25 questions, presented one at a time, so completion stays honest and every answer is recorded in order.
3. The criteria cut. The form exists to disqualify, not to collect contact cards. In Social Media Addiction, only 9–12% of the people who take the form qualify — and the firm never pays a dollar for the rest.
4. Retainer and HIPAA on the spot. A claimant who meets criteria is immediately presented the firm's retainer agreement and a HIPAA authorization to read through and sign electronically — while intent is highest, not after days of phone tag.
5. Delivery to the firm. The executed retainer, the signed HIPAA authorization, and the complete question-by-question record go to the firm, chain-of-custody documented from ad click to signature. Disqualified contacts are documented so the media team can tighten targeting. Phone-first torts — institutional abuse in particular — run the same criteria through bilingual specialists on trauma-informed calls instead of a form.
Mass tort intake and media under one roof
When media and intake are separate vendors, a hot tort exposes the seam: ads scale in hours, an outsourced call center staffs up in weeks, and leads decay in the gap. CloudIntake and MTAA's media buying scale together — same data, same day. With 15,192 qualified leads tracked in the last 30 days converting at roughly 18% to signed retainers, that seam is where the economics are won or lost.
Pricing and data ownership
CloudIntake is billed at $100 per signed retainer — you pay for outcomes, not call minutes, and nothing is ever charged for people who don't qualify. It sits inside MTAA's published cost-plus model: Meta ad spend plus a flat 15% management fee, a one-time $1,000 setup per tort, and $100 per signed retainer for screening. Your firm owns the ad account, the pixel, the creative, and every claimant record, with chain-of-custody documentation on each signed case.
Frequently asked questions
What is mass tort intake?
Mass tort intake is the screening and signing of claimants against a litigation's qualifying criteria — the step between an ad response and a signed retainer. Most vendors run it as a call center; CloudIntake runs it as a self-completed criteria screen with retainer e-signature, so qualification happens while intent is highest and every answer is self-reported and documented question by question.
What is CloudIntake?
CloudIntake is MTAA's in-house claimant qualification and retainer-execution system: a criteria screen built from the firm's signing criteria (typically 20–25 questions, one at a time), retainer and HIPAA e-signature for qualified claimants, and chain-of-custody documentation on every signed case.
What percentage of people qualify?
It depends on the tort's criteria — strictness is the point. In Social Media Addiction, 9–12% of people who take the qualification form qualify; the other 88–91% are filtered out before the firm pays anything.
How much does CloudIntake cost?
$100 per signed retainer, flat. Nothing is charged for people who don't qualify, and there is no per-minute or per-call billing — the firm pays only when a claimant signs.
Is CloudIntake a call center?
No. A call center answers phones; CloudIntake qualifies claimants against tort-specific criteria, executes retainers, and documents chain-of-custody — and it only works leads generated by your firm's own MTAA campaigns.
Does CloudIntake handle Spanish-language and after-hours contacts?
Yes. CloudIntake is bilingual and built to close the after-hours gaps where leads are most commonly lost.