CloudIntake for Mass Tort Qualification
$250M+ managed Meta ad spend · 600+ plaintiff law firms · 100+ mass torts · 2M+ leads since 2015
CloudIntake is an optional sister company partly owned by Jacob Malherbe. Its self-service intake applies the law firm’s approved qualification criteria. Claimants who qualify are offered the firm’s retainer and a HIPAA authorization to sign at the end of the funnel. Firms can instead use their own intake team and receive leads directly in their CRM.
How the qualification flow works
The firm supplies its criteria and approves the question flow. Claimants answer the questions themselves. Those who meet the criteria receive a retainer and HIPAA authorization to sign. The flow does not use outbound intake calls.
What signed means
A signed claimant has passed the firm’s intake criteria and signed the retainer and HIPAA authorization. This does not mean medical records have been verified or that the case will survive further review. The law firm handles subsequent verification, and some signed claimants will not proceed.
Qualification rates depend on the campaign
Jacob reports that about 10% of leads entering a social media addiction flow qualify to receive signing documents. This example is campaign-specific, not a universal rate or a forecast for another firm.
Pricing and your intake options
The minimum campaign budget is $25,000, including all fees, with no fixed spending timeline. Pricing is actual Facebook and Instagram ad spend plus a 15% management fee, a one-time $1,000 setup fee per tort, and $100 per signed retainer when CloudIntake is used. The management fee is earned only as advertising money is spent. Unspent client funds can be refunded at any time for any reason, after accounting for fees already earned or owed.
Who operates CloudIntake
CloudIntake is a sister company partly owned by Jacob Malherbe, rather than an in-house MTAA call center. Visit CloudIntake or discuss integration with Jacob.
Book your call
Every strategy call is with Jacob Malherbe. Book a Call with Jacob Malherbe.
Frequently asked questions
Do we have to use CloudIntake?
CloudIntake is an optional sister company partly owned by Jacob Malherbe. Its self-service intake applies the law firm’s approved qualification criteria. Claimants who qualify are offered the firm’s retainer and a HIPAA authorization to sign at the end of the funnel. Firms can instead use their own intake team and receive leads directly in their CRM.
What counts as a signed claimant?
A signed claimant has passed the firm’s intake criteria and signed the retainer and HIPAA authorization. This does not mean medical records have been verified or that the case will survive further review. The law firm handles subsequent verification, and some signed claimants will not proceed.
How soon can our campaign launch?
Campaigns normally begin running within about three days after the firm supplies its qualification criteria and completes the required approvals. The attorney approves the disclaimer, images and landing page. If CloudIntake is used, the attorney also approves the question flow against the firm’s criteria. Timing depends on receiving those inputs and approvals.
How quickly can a campaign using CloudIntake go live?
Campaigns normally begin running within about three days after the firm supplies its qualification criteria and completes the required approvals. The attorney approves the disclaimer, images, and landing page. When CloudIntake is used, the attorney also approves the question flow against the firm's criteria. Timing depends on receiving those inputs and approvals.
- Mass tort advertising costs and process — Helps law firm visitors understand the full campaign structure and fee breakdown before booking a call.