What Is CloudIntake?
$250M+ managed Meta ad spend · 600+ plaintiff law firms · 100+ mass torts · 2M+ leads since 2015
CloudIntake is Mass Tort Ad Agency's in-house legal intake operation: bilingual specialists screen every lead against the firm's qualification criteria, execute the retainer, and document chain-of-custody on every signed claimant — billed at a flat $100 per signed retainer. Because intake and media buying live under one roof, both scale on the same day when a tort heats up.
What CloudIntake actually does
Every lead generated by an MTAA campaign flows into CloudIntake, where specialists work it against a custom script written to that tort's qualification criteria: injury, product usage, dates, and any firm-specific requirements. Qualified claimants are moved straight to retainer execution; disqualified contacts are documented so the media team can tighten targeting. The output is not a list of phone numbers — it is signed, consented, criteria-verified retainers.
Why one roof beats two vendors
When media and intake are separate vendors, a hot tort exposes the seam: ads scale in hours, an outsourced call center staffs up in weeks, and leads decay in the gap. CloudIntake and MTAA's media buying scale together — same data, same day. With 8,962 qualified leads tracked in the last 30 days converting at roughly 21% to signed retainers, that seam is where the economics are won or lost.
Pricing and data ownership
CloudIntake is billed at $100 per signed retainer — you pay for outcomes, not call minutes. It sits inside MTAA's published cost-plus model: Meta ad spend plus a flat 15% management fee, a one-time $1,000 setup per tort, and $100 per signed retainer for screening. Your firm owns the ad account, the pixel, the creative, and every claimant record, with chain-of-custody documentation on each signed case.
Frequently asked questions
What is CloudIntake?
CloudIntake is MTAA's in-house legal intake service: bilingual, criteria-driven screening of advertising leads, retainer execution, and chain-of-custody documentation on every signed claimant.
How much does CloudIntake cost?
$100 per signed retainer, flat. There is no per-minute or per-call billing — the firm pays only when a claimant signs.
Is CloudIntake a call center?
No. A call center answers phones; CloudIntake qualifies claimants against tort-specific criteria, executes retainers, and documents chain-of-custody — and it only works leads generated by your firm's own MTAA campaigns.
Does CloudIntake handle Spanish-language and after-hours contacts?
Yes. CloudIntake is bilingual and built to close the after-hours gaps where leads are most commonly lost.