The M Blog
Campaign costs, qualification criteria, intake decisions and litigation updates for attorneys planning mass tort advertising.
Written from MTAA’s experience running Facebook and Instagram campaigns since 2015. Use the guides below to evaluate an agency, understand the costs and prepare a campaign discussion with Jacob Malherbe.
Planning an advertising campaign?
Have a tort and qualification criteria in mind? Book a call with Jacob Malherbe. Browse the articles below for litigation context and advertising analysis.
If you’re a mass tort attorney watching the news today, you already know what’s happening: Mark Zuckerberg is on the witness st…
Read more about Social Media Addiction Litigation Is He…
If you’ve been in the mass tort game as long as I have, you know that multidistrict litigation (MDL) used to be the gold standard for…
Read more about Mass Torts in MDL vs State Courts: How…
Why Early Detection Is the Difference Between Leading the Market and Playing Catch-Up In the fast-paced world of mass tort litigation, timi…
Read more about Why Early Detection is Your Key to Domi…
In the evolving landscape of mass tort litigation, one theme dominates the conversation: sexual abuse claims. From longstanding institution…
Read more about Mass Tort Sexual Abuse Cases.
Finding the right plaintiffs for a mass tort case is challenging. Meta’s AI can handle broad campaigns, but niche torts require more focus.…
Read more about Lookalike Audiences for Mass Torts: Sma…
What Facebook ads actually cost law firms, why most campaigns fail on creative rather than targeting, and how the firms that win run them —…
Read more about Facebook Ads for Lawyers: The 2026 Guid…
Why Social Media Comment Sections Are Costing Mass Tort Firms Real Money If you’re running Facebook ads for mass tort cases, your com…
Read more about CommentPulse The Ultimate AI-Powered Co…
Last week, the Los Angeles Times published an investigative report exposing allegations of fraud in the handling of the Los Angeles juvenil…
Read more about Mass Tort Fraud Exposed: Billion-Dollar…
Ethylene oxide (EtO) is a colorless, flammable gas widely used in industrial processes, particularly for sterilizing medical equipment and…
Read more about Ethylene Oxide
Introduction: The Smarter Way to Grow Your Mass Tort Practice In the competitive world of mass tort client acquisition for law firms, acqui…
Read more about Mastering Mass Tort Client Acquisition
The Tylenol Autism Litigation: What Every Plaintiff Attorney Needs to Know Right Now A major public health and legal storm is unfolding. Af…
Read more about Tylenol
When thousands of plaintiffs seek redress for harm caused by defective products, environmental disasters, or corporate negligence, the batt…
Read more about Mass Tort Advertising in 2025: The Road…Bring your tort, qualification criteria, intake arrangements and budget. Campaigns start at $25,000 including all fees, with no fixed spending timeline. Every strategy call is with Jacob personally.
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