In August 2026, the blended cost to acquire a qualified mass tort lead was $51.28, and the blended cost to sign a case was $383.69 across 10 active tort campaigns and $779,078 in tracked 30-day ad spend. This is MTAA's monthly read on what it actually costs to put mass tort cases on a docket — updated on the 15th of every month from live campaign data.
Key findings — August 2026
- Blended cost per qualified lead: $51.28.
- Blended cost per signed case: $383.69 (about 18% of qualified leads convert to a signed retainer).
- Cost per lead has moved +13% from $51.29 (week of Apr 23) to $57.70 (week of Aug 10).
- Acquisition cost varies widely by tort: cost per lead runs from $2.36 (Taco Bell) to $374.58 (Storm / Hail Damage).
Cost per lead, by week
Blended cost per qualified lead across all tracked tort campaigns. Most recent partial week excluded from the headline figure.
Cost per qualified lead, by tort
| Tort | Tracked spend | Leads | Cost per lead |
|---|---|---|---|
| Social Media Addiction / Lanier | $419,540 | 5,501 | $76.27 |
| Social Media Addiction / Morgan & Morgan | $169,023 | 3,047 | $55.47 |
| Birth Injury | $55,726 | 236 | $236.13 |
| Birth Injury — IL / MD / MI / MN / PA / TX | $44,504 | 219 | $203.21 |
| Storm / Hail Damage | $33,338 | 89 | $374.58 |
| Foster Care Abuse | $18,296 | 356 | $51.39 |
| Hair Relaxer | $13,221 | 171 | $77.31 |
| Taco Bell | $12,830 | 5,430 | $2.36 |
| Roblox Social Media Addiction | $6,616 | 61 | $108.46 |
| TVM | $5,985 | 82 | $72.99 |
| Blended | $779,078 | 15,192 | $51.28 |
Cost per signed case, by tort
| Tort | Signed | Lead→sign | Cost per signed case |
|---|---|---|---|
| Hair Relaxer | 11 | 6% | $1,301.87 |
| TVM | 9 | 11% | $764.98 |
| Social Media Addiction / Morgan & Morgan | 268 | 9% | $730.68 |
| Social Media Addiction / Lanier | 1,296 | 24% | $423.72 |
| Blended | $383.69 | ||
Methodology
Figures are aggregated, de-identified performance across active mass tort advertising campaigns MTAA tracks, classified to tort by campaign, over a rolling 30-day window ($779,078 spend, 10 tort campaigns, 15,192 qualified leads, 1,584 signed retainers). Qualified lead = a screened form or call; signed case = an executed retainer; cost per lead/case = spend ÷ leads or signed retainers. Signed-case data is available for a subset of torts, so cost per signed case is reported only where signed data exists. This is a focused, actively-tracked sample, not the entire market. Updated monthly.
Cite this benchmark
Suggested citation: Mass Tort Ad Agency. Mass Tort Case Acquisition Benchmark — August 2026. https://masstortadagency.com/mass-tort-advertising-benchmark-august-2026/
Figures are free to republish with attribution and a link to this page.
Evaluating how to acquire cases cost-effectively? See our comparison of mass tort case-acquisition options and the questions to ask any vendor.
