In October 2026, the cost to acquire a qualified mass tort lead ranged from $60.30 (Social Media Addiction (Profile B)) to $536.65 (TVM) across 8 active tort campaigns and $631,800 in tracked 30-day ad spend, with cost per signed case running from $107 to $2,247. No blended figure is published here, because acquisition cost varies by an order of magnitude between torts and a single average would mislead any firm budgeting against it. This is MTAA's monthly read on what it actually costs to put mass tort cases on a docket — updated on the 15th of every month from live campaign data.
Key findings — October 2026
- Cheap leads are not cheap cases. Social Media Addiction (Profile B) carries the lowest cost per lead at $60.30 and has not produced enough signed volume to publish a cost per signed case. A $60.30 lead that never signs costs more than a lead that becomes a $107 signed case.
- State-scoped and high-criteria torts run several times national cost per lead. TVM at $536.65 needs different capital planning and a longer intake cycle. Budget it off a national benchmark and you run out of capital before you run out of qualified claimants.
Portfolio cost per lead, by week
Portfolio-wide cost per qualified lead across all tracked tort campaigns. This line moves when campaign mix changes, not only when any single tort gets more or less expensive — use the per-tort table below for budgeting. Most recent partial week excluded.
Cost per qualified lead, by tort
| Tort campaign | Tracked spend | Leads | Cost per lead |
|---|---|---|---|
| Taco Bell * | $89,907 | 12,474 | $7.21 |
| Social Media Addiction (Profile B) | $43,052 | 714 | $60.30 |
| Social Media Addiction (Profile A) | $329,343 | 2,536 | $129.87 |
| Birth Injury — multi-state | $44,238 | 148 | $298.91 |
| Storm / Hail Damage | $17,755 | 52 | $341.44 |
| Birth Injury — single state | $81,376 | 201 | $404.86 |
| Paraquat | $17,542 | 36 | $487.29 |
| TVM | $8,586 | 16 | $536.65 |
* Taco Bell: different claim type — qualification criteria differ materially from the tort campaigns. Excluded from the headline range above.
Cost per signed case, by tort
| Tort campaign | Signed | Lead→sign | Cost per signed case |
|---|---|---|---|
| TVM | 4 | 25% | $2,246.62 |
| Social Media Addiction (Profile B) | 36 | 5% | $1,295.89 |
| Social Media Addiction (Profile A) | 566 | 22% | $681.88 |
| Taco Bell | 12,501 | 100% | $107.19 |
Cost per signed case is withheld for Birth Injury — single state, Birth Injury — multi-state at the firm's discretion.
Methodology
Figures are aggregated, de-identified performance across active mass tort advertising campaigns MTAA tracks, classified to tort by campaign, over a rolling 30-day window ($631,800 spend, 8 tort campaigns, 16,177 qualified leads, 13,107 signed retainers). Qualified lead = a screened form or call; signed case = an executed retainer; cost per lead/case = spend ÷ leads or signed retainers.
Where one tort runs against two distinct sets of case criteria, each is reported separately, because their economics differ materially. A criteria label names the qualification standard leads are screened against — not the firm running the campaign. Cost per signed case is reported only where signed data exists and the firm has not elected to withhold it. This is a focused, actively-tracked sample, not the entire market. Updated monthly.
Cite this benchmark
Suggested citation: Mass Tort Ad Agency. Mass Tort Case Acquisition Benchmark — October 2026. https://masstortadagency.com/mass-tort-advertising-benchmark-october-2026/
Figures are free to republish with attribution and a link to this page.
Evaluating how to acquire cases cost-effectively? See our comparison of mass tort case-acquisition options and the questions to ask any vendor.
