In June 2026, the blended cost to acquire a qualified mass tort lead was $111.99, and the blended cost to sign a case was $431.26 across 9 active tort campaigns and $1,033,363 in tracked 30-day ad spend. This is MTAA's monthly read on what it actually costs to put mass tort cases on a docket — updated on the 15th of every month from live campaign data.
Key findings — June 2026
- Blended cost per qualified lead: $111.99.
- Blended cost per signed case: $431.26 (about 17% of qualified leads convert to a signed retainer).
- Cost per lead has moved +203% from $51.29 (week of Apr 23) to $155.55 (week of Jun 8) — roughly 3.0x.
- Acquisition cost varies widely by tort: cost per lead runs from $26.26 (Medical Malpractice) to $321.62 (Birth Injury).
Cost per lead, by week
Blended cost per qualified lead across all tracked tort campaigns. Most recent partial week excluded from the headline figure.
Cost per qualified lead, by tort
| Tort | Tracked spend | Leads | Cost per lead |
|---|---|---|---|
| Birth Injury | $404,923 | 1,259 | $321.62 |
| Social Media Addiction | $176,517 | 2,393 | $73.76 |
| TVM | $107,983 | 1,774 | $60.87 |
| Sex Abuse / Clergy Abuse | $99,394 | 567 | $175.30 |
| Roblox Social Media Addiction | $97,650 | 759 | $128.66 |
| IEEPA Tariff Refund | $50,993 | 609 | $83.73 |
| Dupixent | $41,835 | 372 | $112.46 |
| Medical Malpractice | $29,359 | 1,118 | $26.26 |
| Video Game Addiction | $24,711 | 376 | $65.72 |
| Blended | $1,033,363 | 9,227 | $111.99 |
Cost per signed case, by tort
| Tort | Signed | Lead→sign | Cost per signed case |
|---|---|---|---|
| Dupixent | 27 | 7% | $1,649.44 |
| TVM | 171 | 10% | $731.48 |
| Social Media Addiction | 449 | 19% | $493.13 |
| Video Game Addiction | 167 | 44% | $247.97 |
| Blended | $431.26 | ||
Cost per signed case is withheld for Birth Injury at the firm's discretion and is excluded from the blended figure.
Methodology
Figures are aggregated, de-identified performance across active mass tort advertising campaigns MTAA tracks, classified to tort by campaign, over a rolling 30-day window ($1,033,363 spend, 9 tort campaigns, 9,227 qualified leads, 936 signed retainers). Qualified lead = a screened form or call; signed case = an executed retainer; cost per lead/case = spend ÷ leads or signed retainers. Signed-case data is available for a subset of torts, so cost per signed case is reported only where signed data exists. This is a focused, actively-tracked sample, not the entire market. Updated monthly.
Cite this benchmark
Suggested citation: Mass Tort Ad Agency. Mass Tort Case Acquisition Benchmark — June 2026. https://masstortadagency.com/mass-tort-advertising-benchmark-june-2026/
Figures are free to republish with attribution and a link to this page.
Evaluating how to acquire cases cost-effectively? See our comparison of mass tort case-acquisition options and the questions to ask any vendor.
