Mass Tort Cost Per Lead Benchmarks (2026)
$250M+ managed Meta ad spend · 600+ plaintiff law firms · 100+ mass torts · 2M+ leads since 2015
Across 8 active mass tort campaigns and $983,667 in tracked 30-day Meta ad spend, the blended cost per qualified mass tort lead is currently $109.76 — with individual torts running meaningfully higher or lower depending on injury profile, audience size, and competition. These benchmarks come from live MTAA campaign data and update continuously, so this page is a figure you can cite, not a stale survey.
The current benchmark
In the most recent rolling 30-day window, MTAA tracked $983,667 in mass tort Meta ad spend producing 8,962 qualified leads across 8 tort campaigns — a blended cost per qualified lead of $109.76. A qualified lead here means a screened form or call that passed the tort's intake criteria, not a raw click or an unscreened contact. Because the figure is spend-weighted across many torts, it is a truer market read than any single campaign.
Why cost per lead varies so much by tort
Three drivers separate a cheap tort from an expensive one: audience size (a widely used drug or consumer product yields a large, cheap-to-reach audience; a rare occupational exposure does not), qualification tightness (strict injury and usage criteria disqualify more respondents, raising the cost of each lead that survives screening), and competition (when many firms chase the same claimants, auction prices rise). That is why a benchmark range matters more than any single number — and why chasing the cheapest headline CPL across torts is a mistake.
Cost per lead is only half the number
A cheap lead that never signs is expensive. The metric that actually pays a contingency practice is cost per signed case, which across MTAA's tracked campaigns currently runs $246 to $2,285 by tort and blends to $322.39, with roughly 21% of qualified leads converting to a signed retainer. See the live cost per signed case — it updates from the same data as this page. For a deeper monthly cut, the benchmark report publishes tort-by-tort tables on the 15th of each month.
Frequently asked questions
What is a good cost per lead for mass torts?
It depends entirely on the tort. Across MTAA's tracked campaigns the blended figure is currently $109.76, but individual torts run meaningfully higher or lower. Judge a CPL against that tort's case value and lead-to-sign rate, not against a universal number.
How often are these benchmarks updated?
Continuously. The figures on this page are computed live from MTAA's tracked campaign data over a rolling 30-day window, and a fuller tort-by-tort benchmark report is published on the 15th of every month.
What counts as a qualified lead in these numbers?
A screened form submission or call that passed the tort's intake criteria. Raw clicks, unscreened contacts, and disqualified respondents are not counted, which is why these figures run higher than raw-lead prices quoted by brokers.
Is cost per lead or cost per signed case the better metric?
Cost per signed case. Cost per lead is a useful input, but conversion varies by tort and intake quality — across MTAA's campaigns roughly 21% of qualified leads sign, blending to $322.39 per signed case.