Mass Tort Lead Generation for Plaintiff Law Firms
$250M+ managed Meta ad spend · 600+ plaintiff law firms · 100+ mass torts · 2M+ leads since 2015
Mass Tort Ad Agency (MTAA), formerly X Social Media LLC, has run Facebook and Instagram advertising for plaintiff law firms since 2015. Founded by Jacob Malherbe, MTAA has managed $250M+ in Meta ad spend for 600+ law firms across 100+ mass torts and generated 2M+ leads. MTAA serves firms throughout the United States and a smaller group in Canada.
Exclusive lead generation
MTAA owns and operates the Meta ad accounts. Campaigns for the same tort can share a tort-specific pixel and benefit from accumulated campaign data. Each campaign directs leads to one law firm’s approved landing page. The firm’s leads, retainers and claimant relationships are exclusive to that firm; leads are not resold or shared with other firms.
Qualification and retainer signing
CloudIntake is an optional sister company partly owned by Jacob Malherbe. Its self-service intake applies the law firm’s approved qualification criteria. Claimants who qualify are offered the firm’s retainer and a HIPAA authorization to sign at the end of the funnel. Firms can instead use their own intake team and receive leads directly in their CRM.
A lead is not a verified case
A signed claimant has passed the firm’s intake criteria and signed the retainer and HIPAA authorization. This does not mean medical records have been verified or that the case will survive further review. The law firm handles subsequent verification, and some signed claimants will not proceed.
Campaign budget and fees
The minimum campaign budget is $25,000, including all fees, with no fixed spending timeline. Pricing is actual Facebook and Instagram ad spend plus a 15% management fee, a one-time $1,000 setup fee per tort, and $100 per signed retainer when CloudIntake is used. The management fee is earned only as advertising money is spent. Unspent client funds can be refunded at any time for any reason, after accounting for fees already earned or owed.
Launch and reporting
Campaigns normally begin running within about three days after the firm supplies its qualification criteria and completes the required approvals. The attorney approves the disclaimer, images and landing page. If CloudIntake is used, the attorney also approves the question flow against the firm’s criteria. Timing depends on receiving those inputs and approvals. Before launch, the client receives a dashboard showing the campaign budget, actual ad spend, MTAA’s earned fee, cost per lead, cost per signed retainer, applicable intake costs and remaining funds. The dashboard updates automatically every hour from Facebook. When a firm uses its own intake, signed-retainer reporting depends on the outcomes supplied by that intake system.
Discuss your campaign
Consulting is included for advertising clients. Book a Call with Jacob Malherbe.
Frequently asked questions
Does MTAA guarantee a cost per signed case?
No. MTAA charges for actual advertising spend and disclosed fees. Cost per signed retainer varies with the campaign, competition, creative, qualification criteria and intake results. Benchmarks describe observed results and are not fixed-price offers or guarantees.
Do we have to use CloudIntake?
CloudIntake is an optional sister company partly owned by Jacob Malherbe. Its self-service intake applies the law firm’s approved qualification criteria. Claimants who qualify are offered the firm’s retainer and a HIPAA authorization to sign at the end of the funnel. Firms can instead use their own intake team and receive leads directly in their CRM.
Are leads exclusive if campaigns share a pixel?
MTAA owns and operates the Meta ad accounts. Campaigns for the same tort can share a tort-specific pixel and benefit from accumulated campaign data. Each campaign directs leads to one law firm’s approved landing page. The firm’s leads, retainers and claimant relationships are exclusive to that firm; leads are not resold or shared with other firms.